I'm not about to eat at Wendy's but their new ad campaign, goodtobesquare.com, extrudes Japanese cuteness, the kind that immediately appeals to me [from Fast Food News]. Like any fast food place, Wendy's will never "win" in my book but...lookit all them circles going "wee wee squeak"! Nehehe! The square-isms are pretty good as well, like this one:
"Happiness comes from within. Try to let some out every day. Or else you will eventually be so happy you will explode."
Profound AND true.
Good lord, I can't turn away. The circles. The CIRCLES!