The Girl Who Ate Everything

Blogging about food and whatever since 2004.

Give me your fake butter!


Yesterday I wrote a not very investigative report about fake butter with names featuring their butter-like natures on Serious Eats. Boing Boing linked to it, causing a bunch of other blogs to do the same, resulting in a very big traffic day for us. Yay!

I'm not impressed though. I mean, I'm not impressed by my post's lack of photos. There are more "I CAN'T BELIEVE IT'S NOT BUTTER!"-like products out there, but I'm having trouble finding photographic evidence. If anyone can get me photos of ICBINB imitators (the ones with the funny names, not the more numerous boring ones), I (and the Internet) would love you very much.

For instance, there's something called No Ifs Ands or Butter out there. ...Yeah, I know, OMG. Supposedly you can find it at Big Y or Lowes Food (or both or neither). If you live near one of these babies, keep your eyes open when perusing the fake butter aisle. THANK YOU!!

Better yet, if you live outside the US and see this stuff in your supermarket, I wanna hear about it. I'm quite fond of this British product.

Thanks for your help! I know there are a million better things you could be thinking about than fake butter with dumb names, but just want to let go. Let go with the hydrogenated vegetable oils. Let go.


Carl / November 20, 2007 4:24 PM

"I know there are a million better thing you could be thinking"

Uhh...not really. This is pretty much the highlight of my day.

Graeme / November 20, 2007 7:03 PM

Probably one of more common here in the UK, although it is highly respected for it's "stay away from stupid fake butter-nameability", is Flora.

Gijs / November 20, 2007 10:07 PM

Ooh yes horrible. Margarine is not butter. I hate it when people say butter but actually mean margarine. Sadly supermarkets in the Netherlands lack funny name margarines. Not that it makes a difference cause it'd still be shit :)

joanne / November 20, 2007 10:19 PM

You must read Elyse Sewell's blog at her livejournal - she wrote about fake butter a few days ago (I especially loved the comments).

roboppy / November 20, 2007 10:28 PM


Jessica: I don't have much of a life either! :D :D

I must say, "Glow Spread" is a good find, even if it doesn't have the word "butter" in it. My god, that's not trying to be anything! IT DOESN'T EVEN SOUND EDIBLE. AND IT COMES IN A TUB. Lordy. Thanks for the images!

Graeme: Ooh, that sounds familiar. "Flora" pleasant. Like flowers. Or intestinal flora!

Gijs: Sweet jesus, who says butter but actually means margarine? CRAZY PEOPLE?! Probably a good thing you don't have weirdly named margarine over there.

Joanne: Ooh, is it safe to assume you didn't read the article on Serious Eats? ;D It's oookay. I started off the article saying that I wrote it because of Elyse's post, and then I took three images from her blog (well, one was from the comments). Jebus, she practically wrote it, didn't she. -__-

Oh yeah, I love her blog. Have her book too. She'd make a very funny food writer, but I guess being a funny writer for everything works well too.

Frenchie / November 21, 2007 4:19 PM

The French take on ICBINB: "Aussi bon cru que cuit... qui l'eût cru?" (Tastes as good raw as it does cooked, who would have believed it?). It's no longer sold, and I didn't find pics on the internet. The supposedly funny bit,apart from the length of the name, is that "cru" both means raw and believe (past participle of "croire")

roboppy / November 23, 2007 11:38 AM

Henry: The name "Pure" isn't funny enough. :(

Frenchie: Damn, French names are crazy! That's awesome. And it has a pun of some sort. Probably for the best that it's not available anymore. -__-


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